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Intex to broaden its horizons of innovation with New Feature-Rich Aqua Style

By CR Team   |   Thursday, August 28, 2014
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Bangalore: A major Indian player in mobile handset, Intex technologies recently launched its new aqua smart phone range named Aqua Style at a magnum opus event in the heart of Bangalore. The product was launched by a Sandalwood and Tollywood industry Celebrity Sudeep who will also be serving as the Brand Ambassador for Karnataka.

Founded in 1996, Delhi headquartered Intex Technologies has been the pioneer in technology across four business domains of mobile handset, consumer durables, retail and IT accessories. With the flagship branded 'INTEX', the company has a strong global presence and a strong portfolio over 70 countries. The ISO 9001:2008 certified company has its manufacturing factories in India and China. As a fastest growing mobile phone company, the company is known for its range of Smartphones, touch phones, feature phones & mobile accessories and the new Aqua Style adds as a new innovation to the family of Intex’s Aqua.

Powered by 1.3 GHz Quad-core processor and 4.4.2 Kitkat operating system Intex’s Aqua style offers diverse features to the users such as 4” WVGA IPS Display and 800*480 pixels of resolution, 5MP Camera and 2MP front camera. Backed up by the 1400mAh Li-ion battery, the smart phone also has a built in 4GB ROM memory which can also be expanded upto 32 GB. The dual-sim phone is fully equipped to support Bluetooth 4.0 and Wi-Fi, ensuring full time connectivity.

Talking about the novel initiative Aqua Style, the film star Sudeep says, “It is an honor to be a part of such a prestigious organization like Intex. I have always looked up to the brand for its diverse mobile handset portfolio. It gives me immense pleasure to say that Intex believes in understanding what the customer wants and at what price points. This is one of the main reasons for their success across India despite such a competitive environment”.

“We are delighted to partner with Sudeep, who is known for his style and class,” says Keshav Bansal, Director Marketing, Intex Technologies. “With Sudeep being our Brand Ambassador for Karnataka, we believe that our customers will connect better with our brand. We look forward to a long innings with the youth icon.” The Mega-star Sudeep has been signed for a period of 1 year in which he will be seen as the face of the company on a series of brand activations across Karnataka along with company’s television commercials. “Karnataka is an important market for Intex Mobiles and our focus will remain on providing good quality products at every price point. The traction in the market has given us the confidence to invest more in the region’” adds Keshav.

Commenting on the launch, Sanjay Kumar Kalirona, Senior General Manager– Mobile Business, Intex Technologies (India) Ltd. states, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality”. The novel smart phone is made available in two colours-black and white at a very feasible price of Rs. 5990.

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