10 Tips for Promoting the CIO- CMO Equation

·Boost Cross Functional Collaboration: Sales, Marketing and IT functions need to be aligned. When they do achieve this, competing successfully with rivals would be possible.

·Luck Will Favor the Innovative: Novelty alone can bring about positive change in any organization. In many cases, IT is most aware of new and useful technology. The CIO can help marketing with the new technology; be it social, automation of marketing, Predictive Analytics, Sales Behavioral Modeling or Big Data. New Marketing and Technology trends could be introduced over Informative lunch sessions which the IT department can initiate.

·Assuming the Post of the Buyer’s Guide: IT spends more on products and tools compared to the other departments. IT department is essentially an important buyer. The IT could help the marketing department understand the expectations of buyers and what are the pertinent trends.

·Cut Out the Red Tape: The Marketing team can invest in technology without involvement from IT team. There need not be any bureaucracy involved.