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10 Tips for Promoting the CIO- CMO Equation

By SiliconIndia   |   Monday, January 21, 2013
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Bangalore: While IT and Business are very frequently correlated in a company, there is an equation that isn’t spoken about too commonly; Marketing and IT. Investments in consumer based organizations are increasingly becoming IT and Marketing oriented. In such an economic climate, fostering a strong working relationship with the CMO can be very beneficial for a CIO and vice versa. Vala Afshar, CMO of Enterasys Networks and Benjamin Doyle elucidate about how to streamline the CIO- CMO relation in an article on Take a look at a few of the tips:

·Full Comprehension of Marketing: The first step to success would be to understand what marketing is, and this is not simple at all. Marketing is aligning itself rapidly with technology and data; it is becoming more complex by the day. It is necessary for CIOs to understand how marketing has evolved to its present state. You could ask your CMO to invite you to some of the key meetings so that you can grasp how the department functions, and you could in turn keep the marketing department updated about your IT projects on a regular basis.

·Absolute Understanding of the Market: A big part of the role the C-Suite deals with is staying updated. It is essential for a CIO to know what other companies are doing and what is contributing to their success stories. CIOs can add a lot of value to their marketing equation by understanding how great companies are using technology to better themselves. This can be substantially improves by attending analyst conferences.

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