Khwaja Saifuddin
Sr. Sales Director for South Asia
Middle East and Africa
WD
Popular trends in technology
Everyone nowadays is living a parallel digital life. The ‘always online’ phenomenon is shaping the way they create, access and share information. Such digital lifestyle has required consumer
tech companies like WD to go back to drawing board and develop technologies that make possible gadgets with faster interfaces, higher storage capacities, more secure platforms and seamless connectivity between devices while at the same time should be compact and always connected to the Internet.
Content is being continuously created by both man and machine. The phenomenon of ‘never delete’ has removed the cap on storage from the demand-side. Adding to it, the need to preserve this content forever and access from anywhere, anytime has given rise to Personal Cloud, wherein users can store their entire content library in a central location off-device. As slimmer notebooks and ultrabooks become dominant forms of the PC, ultra slim high-capacity hard drives will be much sought after for mobile computing.
Your latest product offerings in the consumer and component segments in India
WD My Book in a massive 4TB with a sleek design has just been announced in India. The 4TB My Book offers a compelling cost-per-gigabyte proposition for daily storage needs such as backup, or for extending a machine’s storage to tackle HD content, family albums and entire music libraries.
Building upon the success of WD My Passport 2TB portable hard drives, we have launched My Passport Ultra portable drives with stylish designs, enhanced security and additional drive utilities.
We have introduced the WD Blue 7mm 2.5” hard drive, which is the slimmest internal disk drive in a 1TB capacity. They are meant to tackle high storage requirements in thin and light personal computers such as in notebooks and ultrabooks.
Setting WD apart when it comes to technology and competitive advantage
WD is a global leader in storage technology in both personal and enterprise segments. Our innovations mainly happen around user behaviour when it comes to storing, accessing and moving the content across multiple devices. We aim to store, protect and move media files in the most seamless way, ensuring your precious work document and personal memories are always there with you whenever and wherever you need them.
On the enterprise from the need to have faster interfaces, large, storage capacities and more reliable hard drives drive the innovation. With cloud computing becoming a standard, our innovations in hard drives optimised for NAS systems for SOHO use and hard drives for scale out data centers will be game changers.
The Key selling features of WD has been broad product offering, Product Reliability, & customer service.
WD today has a very broad product offering in Desktop, Mobile, consumer electronics, Enterprise and external drives. WD has the lowest rate of return in the industry. This has been proven in the field and is based on public information available on cost of offering warranty. WD also has one of the unique customer services in India, WD Express, a door to door warranty service anywhere in India for end user, system integrator and resellers. WD has a focused channel structure which is aimed at different customer segments and a strong regional approach.
The changes in strategy on corporate and product front that WD is planning
WD has been a prominent name in consumer technology for decades. Our strategy is to align our product R&D according to user’s storage and access needs. Ensuring premium quality across all our products and services make us stand apart from the crowd. In India we are engaging all kinds of stakeholders; with end-consumers through social media platforms and with enterprises through regular roadshows and trade expos.
Website: www.wd.com
Contact: +91 (011) 65151104
