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How to save big by automating your field sales reporting ?
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In the highly competitive Pharmaceutical world, staying ahead of your competition can be extremely challenging. Whilst having great products and a dedicated Sales Force were the keys to success in the past, it is not a guarantee of success in today.s environment. In an age where information is transmitted by a few keystrokes in a matter of seconds, traditional ways of doing businesses have to be re-looked. .Adapt or Perish. is the mantra for companies today. The primary challenge for any organization therein lies within . their ability to recognize and make the change in their business processes that allows for effective use of information. Traditionally, companies have relied on manual reporting using paper based reports to collect and send information from the field to their managers and the corporate headquarters. Some companies have moved to sending reports via e-mail. In either case, the information collection and dissemination is prone to errors since this is done manually with little validation. This also takes significantly more time in terms of collating the data. Furthermore, information has a very short half-life. You needed the information yesterday to make a decision. In this situation, the ability to reduce the time-lag in receiving the information is as vital as the information itself.

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