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Ankur Dhanuka
Ankur Dhanuka
Head-IT,Dhanuka
Agritech
Insight of My Company and its IT Strategies
Dhanuka Agritech is a leading player in Agri-Inputsbusiness in India. Our listing in the Forbes’ ‘Asia’s 200 Best Under ABillion’ list consecutively for the year 2010 and 2011 highlights ourperformance among the 200 top-performing small and midsized enterprisesin ASIA. This shortlist came from a lot of about 13,000 publicly listedAsia-Pacific companies with Sales of uptoone billion dollars. This recognition highlights our achievements andstrides forward in a fast growing Indian and an even faster RuralIndian economy. We at present are having significant market share ofaround 6% and we are growing faster than the industry. The company has4 manufacturing units across the country and is constantly investing inworld class manufacturing facilities befitting a name of our stature.We are present Pan – India with our own distribution setup across 35locations. Our present employee strength is 1000+ employees and isgrowing at a fast clip.


Views on new technologies

Bothof these technologies are revolutionary and will change the ITscenario. The sleepless nights and torturing days of applicationfailure, due to System failures, sometimes resolvable with thousands ofknown resolutions while other times, still resolvable, but frommillions of unknown reasons and resolutions, will be thing of the past,with near to 100% uptime of application. Better application andhardware management is what these technologies offer in laymen terms.

Resources to Keep Updated with Latest Technologies

Magazines,reading blogs, forums, websites etc. are one of most important sourceof information but then our trusted IT partners are another source ofupdating latest technology. They know our systems, they know how wework and they know what will suite us optimally and therefore will nottalk for best solution but optimal solution.

Team Size
We have around 10 people.

Biggest Pain Point

Ourbiggest pain point is People. People are the most important asset forany organization and direct consumers of services of IT departments. Weare facing the challenge to cater to their ever increasing demands ofdata and information, readily available in real time, where ever andhow he may want to access.

Technology to Address Pain Points

Undoubtedlytechnology can only resolve the pain points. For this we are working onvarious technologies for resolution of our pains.

Slowdown Impact on IT Innovation

Yes.It is always easier to manage those factors which are under your owndirect control. We cannot do much on Slowdown at macro level but atmicro level we can at least work on Cost cutting which is directly inour own hands. Any innovation reducing the cost was actually related toIT implementation and only IT came as the rescue for companies in thesetough times.

Adoption of Cloud Policy

No, but we are evaluating cloud adoption for various of our IT initiatives.

IT Leader – Manager First or Technologist First

Accordingto me, IT leader has to be a manager first. Technology is all aboutmanaging. An excellent cook cannot be for sure an excellent chef. Chefcan deliver the same taste over 100 preparations while Good cook cannotmake sure. Chef manages his cooking through process and procedureswhich results in same delivery every time and all times while a cookgives his best preparations using his past experiences on to delivergood preparations but with no assurance of same taste.

Latest Technology
CRM, SFA, Document Management, DR Site, Backup, ERP upgrade, IT infra upgrade considering ERP upgrade.
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